Cardboard immortality: Brampton leads way with CWHL team issues
During the offseason, many CWHL clubs held surveys, asking their fans which types of merchandising they would like to possibly purchase. Among the offerings that fans showed strong response to, one item in particular was hockey cards. While several CWHL players that have competed for the Canadian or American national teams have earned the cardboard treatment, the chance to be part of a CWHL themed set represents a new experience. Starting the new trend towards its players being featured on hockey cards is the Brampton Thunder. Such an exciting offering also helps to enrich the fan experience. For generations of young boys in the post World War II era, sports cards featuring their favorite hockey, baseball and football players added an exciting new dimension to their sport of choice, while providing a stronger connection to the athletes they idolized. For the young female fans of the Brampton Thunder, the 2014-15 season has enabled them the chance to experience that same conn